International Women’s Day is a great reminder that business ownership does not have to look one specific way. Across the Diggermate network, women are involved in different parts of the business: managing customers, coordinating bookings, supporting family-run operations, helping with local marketing, and in some cases becoming the driving force behind the day-to-day business.
For many families, a Diggermate franchise is not just about hiring machines. It can also be about building a flexible local business, creating another income pathway, getting a partner home from FIFO, or starting something that can grow around family life. Every franchisee story is different, but the common thread is ownership, support and the opportunity to build a business with systems behind it.
Take Lisa from Diggermate Townsville, for example. With four kids and a husband working a 7&7 roster out of town, she’s at the helm of the business, whether he’s home or away.
Nicole from Diggermate Dalby, on the other hand, is running her territory solo while juggling another job she loves—and still making time for her passion for travel.
Jay from Diggermate Springfield and her husband have taken on the business as a “side hustle” that feels like anything but, as they manage full-time jobs and a household of four boys.
Meanwhile, Renae of Diggermate Gladstone works alongside Jamie as they juggle their growing business and a household of four teenagers, making plans for expansion while balancing it all.
Shae of Diggermate Gympie and her husband Alex took on the business to bring him home more, and their fleet has quickly grown. Shae also studies and runs a dance studio, so she’s embracing the challenge of wearing multiple hats.
Similarly, Tahra of Diggermate Moree started Diggermate as a test, only to be surprised by its success. With three kids and a floorsanding business, she’s hoping this venture will be the key to freeing up more time for family.
For Ailsa of Diggermate Karana Downs, Dinmore, Jindalee,and Ipswich, what started as a side gig has turned into a full-time operation. With multiple territories and plans for another yard, she and her husband are proving that persistence pays off.
Then there’s Cassie of Diggermate Mildura, who manages the business while working full-time alongside her husband, balancing their careers and their growing venture together.
Diggermate Mandurah, Georgia has just launched her business while her husband works away on oil rigs. She’s stepping up to manage everything solo when he’s away, embracing the challenge of learning and growing.
Similarly, Rachel of Diggermate Flagstaff Hill is balancing a full-time job with the demands of a rapidly expanding business, proving that success doesn’t always come from a traditional path.
Women in Franchising, Family Business and Flexible Ownership
Franchising can be a practical pathway for women and families who want business ownership without starting completely from scratch. With Diggermate, franchisees are not left to figure out websites, booking systems, customer processes, local marketing and support on their own. The model is designed to give local owners a framework they can build from.
That matters for family-run businesses. In many Diggermate locations, partners, spouses and family members play important roles behind the scenes, from answering enquiries and managing bookings to helping with customer communication, reviews and administration.
For some people, Diggermate starts as a side hustle franchise in Australia. For others, it becomes part of a bigger plan to leave FIFO, create more family time or build a local business with long-term potential. You can also read more about why Diggermate can suit FIFO workers wanting to come home.
Why Flexibility Matters in a Franchise Business
One of the reasons family businesses are drawn to Diggermate is the ability to build around local demand, available time and personal goals. Some owners begin with a smaller setup and grow over time. Others involve a partner or family member from the start to help with enquiries, operations and customer service.
Flexible ownership does not mean passive ownership. A Diggermate franchise still needs active involvement, strong customer service and consistent follow-up. But with the right systems, training and support, franchisees can build a business that suits their market, their family and their long-term goals.
If you are new to machinery hire or business ownership, you can learn more about Diggermate franchise training and support.
What Future Franchisees Can Learn From These Stories
The stories shared for Women’s Day show that Diggermate franchise ownership can suit different backgrounds and family situations. You do not need to fit one exact profile to explore the opportunity. What matters more is having the drive to serve customers, follow the systems, build local relationships and stay consistent.
For women, couples and families considering business ownership, these stories are a reminder that a franchise can be more than a job. It can be a way to build local assets, create more control over work and family life, and grow with support behind you.
To explore more real examples from the network, visit our Diggermate franchise reviews and owner stories.
Each story is unique, but the theme is the same: finding balance, putting in the work, and making things happen. Whether it’s a full-time business, a future plan, or something that started as a small test, we are all showing up and proving that success has no single blueprint.
Of course, being a woman in business comes with its own set of challenges, but it’s not about proving a point—it’s about getting the job done, creating opportunities, and building something that works for our lives and families.
So, here’s to the women making things happen—not just today but every day.
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