For many people looking at a franchise, the big question is not just whether the business can work in a major city. It is whether the model can also suit regional areas, practical owner-operators and people who are trying to transition out of FIFO or build a bolt-on business around an existing lifestyle.
Kristy and Jason’s Diggermate Roma story is a useful example of that. Their early results showed how a regional Diggermate location can gain traction when there is local demand, strong owner involvement and a practical approach to servicing customers. The $10,000 monthly revenue milestone is not a guarantee of future performance, but it does show what can be possible when the right market, systems and local effort come together.
For people working FIFO and thinking about their next move, Roma is a useful example of how a franchise for FIFO workers can be considered as part of a longer-term transition plan.
The early success of Kristy and Jason in Roma is a testament to the efficacy of the Diggermate model, even in more rural locations. Their proactive strategy and positive attitude have resulted in consistent bookings and an extended utilization rate, which speaks volumes about their business acumen and the demand in their market.
The duo has recently expanded their offerings beyond excavators. Seeing the potential in the high access market, they have invested in spider lifts and are in the process of adding off-road scissor lifts to their inventory. This expansion not only diversifies their business but also caters to a broader range of customer needs in Roma and surrounding areas.
Kristy and Jason’s story is a powerful example of how the right attitude, combined with a robust business system and effective marketing strategies, can make a mini excavator hire business thrive. It showcases that with Diggermate, geographical boundaries don’t limit success; instead, they present opportunities to innovate and grow
Roma also shows why an equipment hire franchise in Australia can make sense outside major capital cities, especially where there is demand from homeowners, tradies, acreage owners and local contractors.
What Future Franchisees Can Learn From Roma
Roma is a strong example for people considering a Diggermate franchise outside a major metro area. Regional markets can still have demand from homeowners, tradies, acreage owners, contractors, civil works, landscaping jobs and local businesses that need access to tight-access machinery without owning the equipment themselves.
For FIFO workers, the story also highlights an important point: a Diggermate business can be considered as part of a longer-term transition plan. It is not automatically a replacement income from day one, and every location is different, but the model can suit people who are practical, organised and looking to build a local asset over time.
For people working FIFO and thinking about their next move, Roma is a useful example of how a franchise for FIFO workers can be considered as part of a longer-term transition plan.
Roma also shows how Diggermate can work as a bolt-on business. For people who already have a trade background, local customer base, property, shed space, transport capability or another business, equipment hire may complement what they are already doing. The key is treating it as a real local business, not a passive investment.
Roma Story Snapshot
| Area | What This Story Shows |
|---|---|
| Location type | Regional franchise opportunity |
| Buyer persona fit | FIFO workers, tradies, owner-operators and people with an existing local business |
| Business model angle | Equipment hire as a standalone or bolt-on business |
| Proof point | Early monthly revenue milestone of $10,000 |
| Important note | Revenue is not profit, income or a forecast. Results vary by location, demand, equipment mix and owner involvement. |
Meet Your Local Diggermates
Jason and Kirsty at Diggermate Roma offer a range of equipment, from mini excavators to height access solutions like spider lifts.
Explore their booking page to see how their local expertise can support your project needs.
Thinking About a Regional Franchise Opportunity?
Whether you are a FIFO worker planning your next move, a tradie looking for a business of your own, or an existing business owner exploring a bolt-on opportunity, Diggermate can help you understand what the model looks like.
Download the Free Wealth Creation Roadmap to learn how Diggermate approaches franchise ownership, asset building and long-term business growth.
This article is general information only and does not guarantee earnings, profit, finance approval or business performance. Revenue examples are historical case studies only and should not be treated as typical results, forecasts or promises. Results vary depending on territory, owner involvement, equipment mix, finance structure, local demand, operating costs and how the business is run. Prospective franchisees should review the current disclosure document and seek independent legal, accounting and financial advice.
Related Diggermate Franchise Resources
If you are looking at Diggermate as a regional franchise opportunity, these resources may help you compare the model, understand the numbers and decide whether it is the right fit.
- Franchise for FIFO Workers: Building a Business That Can Help You Come Home
- How Much Can You Earn With a Diggermate Franchise?
- Why Tight-Access Machinery Hire Is Growing in Australia
- Diggermate Franchise Cost: Fees, Setup and What’s Included
- What Financial Support Can I Get When Starting a Diggermate Franchise?
- Download the Free Wealth Creation Roadmap
