How Aaron Expanded Beyond One Diggermate Territory

For many business owners, getting one territory running successfully is the goal.

For Aaron, it became the starting point.

After building Diggermate Lara, he saw an opportunity to grow further and expand into a second territory. Today, he operates both Lara and Werribee, serving homeowners, builders, landscapers, and contractors across a broad section of Melbourne’s west.

His story shows how a Diggermate business can evolve beyond a single location when demand is there, and the systems are in place to support growth.

Aaron’s expansion story works because the first territory gave him proof, confidence and a repeatable platform. Diggermate provided the brand, localised marketing support, website infrastructure, systems and wider network. Aaron then built the local reputation, serviced the market and kept the business moving until Werribee became the next logical step. It is a good example of how the Diggermate model can support growth beyond one territory when the owner and market are ready.

Starting with One Territory

Aaron had already established Diggermate Lara before taking on the opportunity to expand into Werribee.

Like many franchise owners, he started by focusing on building local awareness, serving customers well, and growing his fleet to meet demand. As the business matured, the opportunity to operate across a larger area became possible.

Rather than remaining within one territory, Aaron chose to expand.

Aaron’s Lara location has already shown what a strong local Diggermate territory can do. Lara has recorded a month of more than $64,000 in booking value, and the consistency matters too. Over the last 12 months, Lara has regularly sat in the $20,000 to $30,000+ range for monthly booking value, including several months above $30,000. Aaron has since expanded into Werribee with a larger fleet serving both wet hire and dry hire demand. It shows how a well-run local operation can create the platform for a second territory when the owner, market and systems line up.

Every Diggermate business is different. Some owners push hard and grow into larger multi-machine or multi-location operations. Others prefer a smaller, more flexible local business. The figures shared here are historical booking value examples, not profit, owner income, forecasts, or guaranteed results.

Why Werribee Made Sense

Aaron launched Diggermate Werribee around September or October 2025.

The area offered a strong combination of new housing developments and established residential suburbs. That mix created demand from multiple customer groups.

Some customers were building new homes and needed machinery for site preparation and landscaping. Others were homeowners upgrading existing properties, renovating backyards, or completing DIY projects.

Instead of relying on a single customer type, Aaron could serve a wide range of markets across both territories.

Building a Fleet That Supports Growth

Expanding into a second territory requires more than simply drawing a larger service area on a map.

It requires equipment that can support increased demand.

Across Lara and Werribee, Aaron has built a fleet that includes:

• Micro excavators
• 1.7 tonne excavators
• 2.5 tonne excavators
• 3.5 tonne excavators
• Mini loaders
• Skid steers
• Tipper trucks

The larger fleet gives him the flexibility to support both wet hire and dry hire customers across two territories.

It also allows machines to be allocated where demand is strongest at any given time.

The Reality of Running Multiple Territories

Growth creates opportunities, but it also creates new challenges.

Aaron is open about the realities of operating two locations. Last-minute bookings, machine preparation, deliveries, and customer enquiries all require coordination.

Managing multiple territories means staying organised and ensuring equipment is available when customers need it.

However, those challenges are also signs of a growing business. More enquiries, more machines, and more customers create the need for stronger systems and better processes.

The Role of Brand Recognition

One of the advantages Aaron highlights is the strength of the Diggermate brand.

Customers regularly recognise the business from social media advertising and local marketing activity. Seeing Diggermate machines on job sites reinforces that recognition and helps build trust with new customers.

For an owner looking to expand beyond one territory, brand awareness can help create momentum in a new market faster than starting from scratch.

What Future Franchise Owners Can Learn

Aaron’s journey demonstrates that growth does not need to stop at one territory.

By building a strong local business, investing in equipment, and responding to customer demand, he was able to expand from Lara into Werribee and continue growing across Melbourne’s west.

For people considering a Diggermate franchise, it shows what can happen when local demand, proven systems, and a scalable business model come together.

Thinking About Starting Your Own Diggermate?

If Aaron’s story has you thinking about what growth could look like inside Diggermate, the next step is to understand the model behind the expansion. You can read how Diggermate marketing helped Aaron build local recognition, learn more about Diggermate franchise marketing support, or explore more Diggermate franchise owner stories before joining the next webinar.

Related Diggermate franchise resources

If Aaron’s expansion story has you thinking about how Diggermate can grow beyond one territory, these guides can help you understand the model, marketing support and long-term business potential:

• How Diggermate marketing helped Aaron build a recognised local business
• How Diggermate franchise marketing support helps franchisees get leads
• How much can you earn with a Diggermate franchise?
• What is a Diggermate franchise worth?
• No experience? How Diggermate training and support works
• Can you run a Diggermate franchise as a side hustle?
• More Diggermate franchise owner stories