Reviewed by Tony France, General Manager
Published 18 June 2026 · Last reviewed 11 July 2026
Strong franchise owners do not just follow a model blindly.
They use the model as a foundation, then apply local knowledge to find opportunities others may miss.
That is one of the reasons Anthony from Diggermate Rosebud stands out.
Testing What Works Locally
Anthony is known in the Diggermate network as someone willing to test new ideas.
Because he had experience in the hire industry before joining Diggermate, he is able to look at his local market and spot gaps. In Rosebud, that includes opportunities linked to high-end building work and equipment needs that may differ from city markets.
That local insight gives him room to test equipment, learn what customers respond to, and share those learnings with the broader Diggermate network.
As of May 2026, looking back over the previous 12 months, that local-market approach has translated into steady demand. Diggermate Rosebud has repeatedly sat in the mid-$20,000 to $30,000+ range for monthly booking value, including back-to-back months above $33,000 and a standout month of more than $34,400 across 80 bookings.
Anthony’s local-market story works because Diggermate gives owners a system they can adapt to real demand. The brand, website infrastructure, localised marketing support and network create the foundation, but Anthony still had to read his market, test equipment, listen to customers and keep adjusting the fleet around what Rosebud needed. That is the strength of the model: structure from the franchise, local decisions from the operator.
Every Diggermate business is different. Some owners push hard and grow into larger multi-machine or multi-location operations. Others prefer a smaller, more flexible local business. The figures shared here are historical booking value examples, not profit, owner income, forecasts, or guaranteed results.
The Value of Shared Learning
One of the strengths of a franchise network is that one owner’s experiment can help others make better decisions.
When operators around the country test different machines, services or local marketing ideas, that experience can be passed around the group.
Anthony’s willingness to experiment helps strengthen that network knowledge.
Looking at the Risk Properly
When Anthony was considering Diggermate, the timing was not simple. It was during COVID, and there was uncertainty around what would happen next.
But he looked at the level of investment and decided it was manageable.
If the business did not work, he still had a machine that could either keep running or be moved on. That made the risk feel more practical and contained.
Then he looked at the local area and the available opportunity.
His conclusion was clear: he could not see a reason for it to fail. The real question was how quickly it would grow.
Why Local Ownership Still Matters
Diggermate provides the brand, systems, support and network.
But local operators still matter.
They understand the customer base, local building conditions, competition, geography, and demand patterns. When that local knowledge is combined with a proven franchise system, owners can make smarter decisions about what to test and where to grow.
Anthony’s Rosebud story is a strong example of that combination.
Thinking About Starting Your Own Diggermate?
If you are looking for a machinery hire business with proven support, but still want room to make smart local decisions, Diggermate is worth exploring.
The system gives you the foundation. Your local knowledge helps you find the opportunity.
